In June 2017, the Dallas Holocaust Museum/Center for Education and Tolerance hosted the second annual Millennial Month and Millennial Nights events. During the month, millennials could enter the Museum for any amount. They could pay $10.00 or 10 cents. All donations received supported the Museum Experience Fund, a fund established by the Museum in 2013 to pay for admission and transportation costs of low-income students from surrounding areas in 5th through 12th grade.
As part of Millennial Month, the Museum offered three evening events on June 13, June 20, and June 27. Millennials were invited to the Museum for docent-led tours of the exhibits, live music, food, drinks, and a sneak peek of the future Dallas Holocaust and Human Rights Museum.
Sponsors for the events included Tutta’s, P.F. Chang’s, Pegasus City Brewery, Peticolas Brewing Company, Whisk Crepes Café, Sprinkles Cupcakes, Painting with a Twist, Shakespeare Dallas, Truck Yard Dallas, Pei Wei, Kenny’s, Trader Joe’s, El Fenix, and Studio Movie Grill.
Musicians Tyler Brown, Joey Alcatraz, Goat Stampede, and Droo performed at the events, and photographers Silvia Chavez, Tristan Gulley, and Mark Nardecchia captured pictures of guests who attended the Millennial Nights events.
Nearly 50 people attended each of the first two nights, and 123 people were present at the event’s final night.
During Millennial Month, millennials donated a generous $8,996.11 to be used for the Museum Experience Fund. This amount allows 782 students to visit the Museum free of charge.
The Museum is dedicated to teaching the history of the Holocaust and advancing human rights to combat prejudice, hatred, and indifference. Millennial Month serves as a reminder that millennials have the opportunity to continue our mission through activism and community involvement.
– Janet Montealvo Hitt, Marketing Coordinator, Dallas Holocaust Museum/Center for Education and Tolerance